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competitive advantage

Competitive advantages do not last as long as they used to

June 13, 2022 By admin Leave a Comment

Competitive advantages do not last as long as they used to

Keeping the edge requires more intense use of design thinking. Marketers often talk about competitive advantages. The idea is that those with a particular advantage can — if they pursue the appropriate strategy — exploit it to build a moat. A recent market analysis report on competitive advantage reviews more than 100 years of studies on this topic. One conclusion that’s not up … [Read more...] about Competitive advantages do not last as long as they used to

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