In the kaleidoscope of marketing, where pixels of creativity dance to the rhythm of algorithms, the symphony of consumer engagement orchestrates a unique melody. Imagine a world where billboards are sentient beings, whispering sweet brand promises to passerby, and hashtags have a secret language known only to the most discerning of influencers. In this whimsical realm, … [Read more...] about Navigating the Digital Wilderness: A Marketer’s Odyssey
marketing
How to handle the increasing volume of data that businesses are collecting and transforming into value
For two hours, the focus of the seminar was on how to handle the increasing volume of data that businesses are collecting and transforming into value. A key issue was that: "Data is now at the centre of many aspects of an organisation's strategy and competitive advantage." To accommodate a high volume of attendance, no formal presentations were given. Rather, participants … [Read more...] about How to handle the increasing volume of data that businesses are collecting and transforming into value