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Navigating the Digital Wilderness: A Marketer’s Odyssey

September 17, 2023 By admin Leave a Comment

In the kaleidoscope of marketing, where pixels of creativity dance to the rhythm of algorithms, the symphony of consumer engagement orchestrates a unique melody. Imagine a world where billboards are sentient beings, whispering sweet brand promises to passerby, and hashtags have a secret language known only to the most discerning of influencers. In this whimsical realm, … [Read more...] about Navigating the Digital Wilderness: A Marketer’s Odyssey

How to handle the increasing volume of data that businesses are collecting and transforming into value

July 9, 2022 By admin Leave a Comment

Marketing Development Masterclass

For two hours, the focus of the seminar was on how to handle the increasing volume of data that businesses are collecting and transforming into value. A key issue was that: "Data is now at the centre of many aspects of an organisation's strategy and competitive advantage." To accommodate a high volume of attendance, no formal presentations were given. Rather, participants … [Read more...] about How to handle the increasing volume of data that businesses are collecting and transforming into value

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