competitive advantage

Competitive advantages do not last as long as they used to

June 13, 2022 By admin Leave a Comment

Keeping the edge requires more intense use of design thinking. Marketers often talk about competitive advantages. The idea is that those with a particular advantage can — if they pursue the appropriate strategy — exploit it to build a moat. A recent market analysis report on competitive advantage reviews more than 100 years of studies on this topic. One conclusion that’s not up … [Read more...] about Competitive advantages do not last as long as they used to

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